#Time for change memes 2017 how to#

Third, we explore what forms of communication are most dominant. Next, the types of humor are analyzed, such as satire and irony. First, we present the overall effects of humor on environmental awareness, perceptions, learning and behaviors.

The findings are organized into four themes. Using humor is one such an alternative, but can we laugh in the face of environmental danger? This study investigates, through a systematic narrative review, the existing interdisciplinary literature of humor in climate change and environmental communication. Researchers and practitioners are searching for alternative ways to communicate climate change and other environmental problems beyond the dominant approach of shock and fear. Further, it shows how discursive entrepreneurs can engage in iterative strategies of deconstruction, reframing, construction, performance, connection, and collaboration to increase the chances that their meanings will reach audiences, be heard by them, be retold, and perhaps contribute to the emergence of inclusive, life-affirming discourses. The paper clarifies the often-inconsistent terminology used to define these ideational concepts, arguing for a nested relationship between discourses, narratives, stories, and memes. Normative strategies for discursive entrepreneurship are identified from a systematic review of recent literature on how social-ecological stories, narratives, and discourses evolve and change. It introduces ‘discursive entrepreneurship’, defined as the practice of creating, performing, and transforming memes, stories, narratives, and discourses to promote a desired structure of the discursive landscape. In response, this paper develops a conceptual framework to guide an ethical practice of meaning-making towards discursive transformation.

#Time for change memes 2017 how to#

Alternative discourses exist but little is known about how to proactively and ethically pursue the transformation of dominant discourses. Transformation towards flourishing, sustainable futures will not be possible without the transformation of this dominant discourse. The collective human imagination is currently dominated by a discourse of neoliberal capitalism that contributes to global sustainability challenges such as climate change and biodiversity loss by framing nature as a resource to be exploited in service of perpetual growth in economic activity. Humanity inhabits a discursive landscape that stimulates our imaginations, guides and influences our behaviour, shapes our ideas of what is possible, and governs what we perceive as normal.